American Avatar: The United States in the Global Imagination - Barry A. Sanders
According to Sanders, an international business lawyer and a member of the Council on Foreign Relations, the attitudes a person expresses about the United States consist of two components: the person’s memory bank of images and a bias that influences which images are recalled to express an opinion. Sanders analyzes anti-U.S. and pro-U.S. biases, explaining which criticisms should be heeded when communicating national objectives to friends and foes. He also offers a strategy for public diplomacy to help the United States navigate a world in which it must work collaboratively with other nations. He concludes that more than ever, national security will be impacted by foreign views.
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Barry A. Sanders is an adjunct professor of communications studies at UCLA. He is a member of the New York-based Council on Foreign Relations and the West Coast-based Committee on Foreign Relations and Pacific Council on International Policy. He also sits on the board of the USC Center on Public Diplomacy at the Annenberg School. Sanders currently serves as president of the board of commissioners of the Los Angeles Department of Recreation and Parks and as chairman of the Los Angeles Parks Foundation. He lives in Los Angeles.