As an author, you're in a uniquely valuable position to realize the potential that's in your own work. In this presentation you'll see how you can use your knowledge to become a trusted authority, build an online asset, and use your content to attract an endless flow of engaged readers just looking for what you have to offer. This presentation will show you the latest innovations writers are using to build a sustainable business, how opportunities can start chasing you, and just how many ways there are to profit from your expertise.
Joel Friedlander (@JFBookman) is an award-winning book designer, a blogger, and the author of A Self-Publisher’s Companion: Expert Advice for Authors Who Want to Publish. He’s been launching the careers of self-publishers since 1994 from his book design and consulting practice at Marin Bookworks in San Rafael, California. Joel also writes TheBookDesigner.com, a popular blog on book design, book marketing and the future of the book, and he is the founder of the online, video-based training course for authors, The Self-Publishing Roadmap. Joel is currently serving as the president of the Bay Area Independent Publishers Association. Connect with Joel on Google+.
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