How to Craft a Book that Sells | Mechanics' Institute

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How to Craft a Book that Sells
with Nina Amir

Friday, April 23, 2021 - 12:00pm to 1:00pm

This event is produced in partnership with the San Francisco Writers Conference. It will take place via Zoom.

Please register via Eventbrite and the Zoom credentials will be sent to you a few days before the class starts.

Questions? Contact Taryn Edwards, [email protected]

The average book today sells only about 250 copies per year and 3,000 in its lifetime. Improve your odds of becoming a successful author by producing a business plan for your book before you write a word. As you do, you develop an Author Attitude, craft a marketable book idea, and evaluate your idea and yourself through an acquisitions editor’s lens. Learn how to determine if your book is not only a great creative idea but also marketable product—a viable business venture.

This is NOT a session on how to write a book proposal (but you’ll learn a lot about it). This IS a session about how to use the parts of a book proposal as a process to train yourself to see both the creative and business aspects of writing and publishing a book and creating a business plan for a book. This session is appropriate for fiction writers and for nonfiction writers and for writers planning to self-publish or traditionally publish.

Session takeaways:
    1.    Learn how to discover if your book idea is marketable.
    2.    Find out how to decide if you are cut out to write and market a successful book—if you are an attractive publishing partner or savvy indie publisher.
    3.    Discover what publishers and readers want.
    4.    Learn 9 steps for producing a successful book.
    5.    Find out why you shouldn’t write your book as soon as you get the idea.

Nina Amir is known as the Inspiration to Creation Coach. As an author coach, she supports writers on the journey to successful authorship. Additionally, she is one of 800 elite Certified High Performance Coaches working around the world, but the only one specifically supporting writers with their personal development. Nina has written three traditionally published books for aspiring authors, How to Blog a Book, The Author Training Manual, and Creative Visualization for Writers, as well as a host of self-published books and ebooks, including the Write Nonfiction NOW! series of guides. She has had 19  books on the Amazon Top 100 List and as many as six books on the Authorship bestseller list at the same time.

To further support writers, Nina founded the Nonfiction Writers’ University, Write Nonfiction in November Challenge, and Author of Change Transformational Programs. Most recently, she opened the doors to the Inspired Creator Community, which provides nonfiction writers with group author coaching, personal and spiritual growth coaching, and ongoing writing and publishing resources. She is currently working on two books, one of which is about writing for change. For more information, visit

Nina's books are available locally at Alexander Book Company.

Bookstore image by memyselfaneye from Pixabay



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Taryn Edwards - 415-393-0103
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