Mechanics' Today: LIFESTYLE BY DESIGN—The Latest in Home, Health, & Communication | Mechanics' Institute

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Mechanics' Today: LIFESTYLE BY DESIGN—The Latest in Home, Health, & Communication
Moderated by Dawn Zidonis, Executive Director of SF Design Week/AIGA

Design is everything. Technology and style enhance everyday life in ways that are helpful, healthy, habitual… and sometimes a hassle. What makes design work, have a "shelf life" and become a "classic", or drop out of view? Will our personal data be safe with the "inter-connectedness" of all these things?

We'll hear about mid-century genius Norman Bel Geddes, who designed everything from cocktail shakers to ocean liners to Jawbone's wearable fitness trackers and wireless devices.

Panelists include and Andrew M. Lindsay, VP of Corporate Development at Jawbone, a world leader in consumer technology, and hardware and software platforms, B. Alexandra Szerlip, author of The Man Who Designed the Future: Norman Bel Geddes and the Invention of Twentieth-America.


Andrew LindsayAndrew Lindsay currently serves as the VP of Corporate Development at Jawbone, a venture-backed consumer electronics and wearable products company. Prior to this role, Andrew advised clients on corporate strategy as a consultant for McKinsey & Company and on corporate transactions as a member of Merrill Lynch's mergers and acquisitions team. Andrew earned a law degree at Harvard Law School, an MBA at Harvard Business School and a BS in Biology from Howard University.

B. Alexandra SzerlipB. Alexandra Szerlip was a two-time National Endowment for the Arts Writing Fellow, a Yaddo fellow, and runner-up for London's Lothian Prize for a first biography-in progress. She has contributed to The Paris Review Daily and The Believer, among other publications, and has worked in professional theater, as a book editor, sculptor and graphic designer. Raised on the East Coast, she lives in San Francisco.

Dawn ZidonisDawn Zidonis ( moderator)As Executive Director of the San Francisco chapter of AIGA and San Francisco Design Week, Dawn is eager to help designers stake out their place in the entrepreneurial culture that defines the Bay Area. Her vision for the San Francisco chapter is to build on the passion people bring to the design community, create connections between members and business, foster the cross-pollination of ideas among design disciplines, and ultimately add valuable, meaningful content to the design conversation. Dawn was recently named one of YBCA100 in 2014. The YBCA 100 is an annual compilation of the creative minds, makers, and pioneers. Dawn has served as a mentor to young girls interested in pursuing a career in design and or technology.

She is the current Vice President of the World Design Weeks organization and previously served on the board of directors at the Center for Architecture and Design and the national AIGA board.


Mechanics' Institute Members Free
Friends of Design Free
Public $15
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4th Floor Meeting Room
Pam Troy - 415-393-0116
Register now by using the form below or calling 415-393-0101.

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May 31 - 11:00am

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Jun 7 - 11:00am

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