Sell Your Book Before You Write It: How to Write and Sell Your Nonfiction Proposal | Mechanics' Institute

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Sell Your Book Before You Write It: How to Write and Sell Your Nonfiction Proposal
with Michael Larsen

This is a class co-sponsored by MI and San Francisco Writers Conference/San Francisco Writers Foundation

One reason why now’s the best time to be a writer is that publishers buy most nonfiction from proposals. But whether you want to sell or publish your book, a proposal will help ensure your success. You can learn what to do and know to make your book as good and successful as you want it to be. After hearing about proposals, you will share your idea and discuss how to present, publish, and promote it--a fun, creative process.


  • What agents and editors need to say “Yes!
  • How to set your literary and publishing goals
  • How to generate maximum excitement with the fewest words
  • How to get the best agent, editor, publisher, and deal for your book
  • Whether self-publishing is the best option for you and your book

* Free brief one-on-one feedback on the first page of your proposal or manuscript.

* Only time in San Francisco this year

* 70 pages of handouts, including the parts of a proposal

* The chance to start a writing group to help each other

* Free follow-up phone calls

* No-host lunch after class to continue the discussion

* Registration includes a copy of How to Write a Book Proposal, Fifth Edition, by Jody Rein with Michael Larsen.

* Class limited to 30 writers

Mike Larsen is an author coach who loves helping writers. He was a literary agent for four decades and wrote How to Write a Book Proposal, which has sold more than 100,000 copies, How to Get a Literary Agent, and he coauthored Guerrilla Marketing for Writers. Mike is co-founder of the San Francisco Writing for Change Conference and the San Francisco Writers Conference and Master Classes, February 15-19th.


For each class, we reserve the right to cancel at any time and issue a full refund. If you are unable to attend your class, please email at least ten days prior to receive a refund.


MI Members $39; Public $49
Register now ›
4th Floor Meeting Room
Taryn Edwards - 415-393-0103
Register now by using the form below or calling 415-393-0101.

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