Writers Lunch | Mechanics' Institute

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Writers Lunch
Finding a Beta Reader That's Not Your Mom

Are you looking for strategies on how to find a beta reader for your piece of writing? Come listen to this exciting panel of authors who can provide tips and tricks to help you widen your circle of readers.


Michelle ZaffinoMichelle Zaffino is founder of the book discovery product MyLibrarian, whose app and book club service launches in 2019. The author of five books, Michelle realized that whether your book is indie or traditionally published, book discovery is broken, so she learned to code in front-end web development bootcamp, in order to build products to fix it. MyLibrarian / In the Stacks is our way of sharing good books with the readers who love them. The Librarian Brain data set was born out of our love for metadata and aims to ensure diversity and inclusion in book publishing artificial intelligence. When she isn’t working remotely as a virtual nomad, you can find Michelle at a coworking space or coffee shop in San Francisco, where she’s lived for 15 years.


James Beach writes science fiction, essays and fantasy. He was born and raised in New Jersey, and was once told he was a bad Photoshop superimposition on the East Coast. He successfully escaped and now lives in San Francisco, a perfect locale for exploring his emerging super powers. Further declassified information is available at: jimbeach.net | facebook.com | amazon.com/author/jamesbeach


Annette KassisIn addition to her work in advertising and marketing in Sacramento, Annette Kassis is a cultural and business historian specializing in the Western United States, particularly the Greater Sacramento region and Northern California. She appears as a commentator in the documentary films “The Sacramento Picture” and “Alhambra: Sacramento’s Palace of Fantasy,” has appeared on C-SPAN’s Book TV, and has been a repeat guest on Capital Public Radio’s “Insight with Beth Ruyak.” She is the author of the recent books Sacramento on the Air: How the McClatchy Family Revolutionized West Coast BroadcastingProhibition in Sacramento: Moralizers & Bootleggers in the Wettest City in the Nation; and Weinstock’s: Sacramento’s Finest Department Store.  Annette studied journalism and history at Louisiana State University-Shreveport, and continued with graduate studies in United States history at California State University-Sacramento, and the University of California-Santa Barbara. Formerly co-owner of Sacramento-based advertising agency K&H Marketing, LLC, Annette is currently the Director of Consumer & Brand Marketing for one of California’s agricultural commodities boards, and serves on the board of the Sacramento History Alliance.


Members & Public Free
4th Floor Meeting Room
Taryn Edwards - 415-393-0103

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Jul 18 - 11:00am

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Jul 25 - 11:00am

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Aug 1 - 11:00am

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