Building Your Author Platform | Mechanics' Institute

You are here

Building Your Author Platform
10 Ways to Leverage Authority Marketing to Grow A Meaningful Brand

Friday, November 20, 2020 - 10:00am to 11:30am

Produced In partnership with the San Francisco Writers Conference.

This event will take place via Zoom - please register via the Register Now button (to your right)

and the Zoom credentials will be sent to you prior to the class.

If you have been wondering where to start when it comes to building a meaningful platform, this 90 minute workshop will give you a specific, practical roadmap. It will peel back the curtain and share the strategies used to build platforms for some of the world's leading authors and thought leaders. Drawing on the framework shared in his newest bestselling book, Authority Marketing: How to Leverage 7 Pillars of Thought Leadership to Make Competition Irrelevant, Rusty Shelton will share a 10-step plan that combines insights from the changing worlds of publicity, social media. and marketing to help nonfiction authors cut through the clutter and build a large platform. Attendees will leave the presentation with an online brand audit and a roadmap they can follow to grow their platform in the years to come.

You will learn how to:
•    Leverage the new media landscape for success through the earned, rented & owned framework
•    Conduct an online brand audit for yourself/your business to be more discoverable
•    Grow your platform across social media
•    Get major media exposure without spending a lot of money
•    Create the right content strategy to own the connection with your audience
•    Grow your email list with quiz/assessment marketing


For each class, we reserve the right to cancel at any time and issue a full refund. If you are unable to attend your class, please email [email protected] at least ten days prior to receive a refund. All fees must be paid at the time of registration.

Rusty Shelton first spoke at Harvard on the changing world of PR and marketing at the age of 23. He is the Founder & Chairman of Zilker Media, publisher of ForbesBooks and co-author (alongside Adam Witty) of Authority Marketing: How to Leverage 7 Pillars of Thought Leadership to Make Competition Irrelevant (ForbesBooks, 2018) and co-author (alongside Barbara Cave Henricks) of Mastering the New Media Landscape: Embrace the Micromedia Mindset (Berrett-Koehler, 2016). An active keynote speaker, Rusty’s commentary on the changing world of PR and marketing has been featured in ForbesInc. MagazineWhartonHuff Post and many other top media outlets. Learn more at or


MI Members $75
Public $95
Register now ›
Offsite: See description for location
Register now by using the form below or calling .

Future Classes

Oct 30 - 10:00am

Breaking into Hollywood
How to Successfully Break into the Entertainment Industry as a Book Author

Nov 13 - 12:00pm

Face Time with an Editor
A two hour class with David Colin Carr

Dec 4 - 10:30am

Turn Your Passions into Paychecks
Write and Sell Feature Articles to Newspapers and Magazines