Writers Lunch: Book Marketing Pros Panel | Mechanics' Institute

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Writers Lunch: Book Marketing Pros Panel
Speakers include Eileen Duhne, Brenda Knight and Sue Wilhite

Friday, October 19, 2018 - 12:00pm to 1:00pm

When do you start marketing your book? Find out the surprising answer at this dynamic panel. Join three promotional and marketing experts who are there to give you highly effective bookselling tips and tools. Attendees can receive a proprietary marketing guide filled with the most up-to-date secrets to social media, and the art (and science) of selling your book. Building your platform and book promotion can sound daunting, even overwhelming. How can you do that and still have time for the creativity or writing? Turns out, marketing is a creative art as well. From achievable marketing plans, promo ideas that fit your book, and tips for ruling social media, this panel of experts will provide highly effective tools for marketing your writing, your book, and yourself. Brenda Knight will share insider secrets from big-house publishing to create preorders for your book, how to master metadata and much more. Top publicist Eileen Duhne will talk about which media actually sells books and the keys to booking print and radio including NP. Events Manager, TV host and public speaker extraordinaire Sue Wilhite will share how to craft highly successful talks. 

Eileen Duhné is a publicist and publishing consultant who has worked with everyone from New York Times bestselling authors to self-published books by first time authors. She knows what publicity actually sells books. Eileen has worked in or with the media since she began her career as a radio announcer in the SF Bay Area. The former Director of Publicity and Marketing at a book distributor in Northern CA, for 25 years she has worked on books from Quincy Jones, the creator of Aveda, the founder of The Shift Network, the SF Giants, award-winning photographers, and #1 New York Times bestselling author Mark Nepo, one of Oprah’s favorite writers, as well as dozens of books and projects by individual authors and indie publishers in both traditional and new publishing platforms. She specializes in mind/body/spirit, new sciences, and non-fiction titles.

Brenda Knight began her career at HarperCollins, working with luminaries Marianne Williamson, Mark Nepo, Melody Beattie, Huston Smith and Paolo Coelho. Knight served for 8 years as publisher of Cleis Press & Viva Edition, winner of the IndieFab’s Publisher of the Year Award in 2014. Knight was recognized by the American Library Association for “Outstanding leadership and contribution to society through the publication of books of significance.” Knight is the author of Wild Women and Books, Be a Good in the World, and Women of the Beat Generation, which won an American Book Award. Currently, Knight is Director of Acquisitions and Editorial Development at Mango Publishing. She also serves as President of the Women’s National Book Association, San Francisco Chapter. Her blog can be found at lowerhaightholler.blogspot.com

Heart-centered entrepreneurs hire Sue Wilhite as their Profit Attraction Mentor so they can stop struggling with the marketing that’s not their genius, and attract more perfect customers. As a best-selling author, publisher and business coach, Sue teaches her clients how to earn six figures as an Authority – even if they can’t market their way out of a wet paper bag. Sue currently serves on the WNBA-SF Board as the Membership Co-Chair. ProfitAttractionFormula.com

 

Activities

Admission: 
Members & Public Free
Location: 
4th Floor Meeting Room
Questions?
Taryn Edwards - 415-393-0103

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